Rule #1 - You don't need to care about my big goal and Rule #2 - It's personal - I don't need to know yours! Just tell your leaders what your short term goals are and together you will work out a way for you to get there, and if you are serious about it, you will have the help of your upline and many others who all care about anyone who wants to have a go! We can all refine our goals as we go along. They just come down to simple numbers and timing. We only succeed in the MLM business if our downline succeed first. What other form of business can boast that? So, when it comes to the big goals, set your own! - Whatever you want to do - we don't have quotas in direct selling - it's YOUR BUSINESS!! - you do it at your pace, and no one will tell you otherwise - but we can tell you, from experience, the faster you start the quicker you will build. “Your upline will run alongside you as fast as you want them to - they'll even try to keep up, if you decide to outrun them!” But here are some worthwhile goals! We suggest that you try to imitate them until you get it. Here is how to build it. You will see that it comes down to simple numbers. Phase 1 1. First client - your own best customer - YOU!! You only need a reasonably achievable amount of volume in your whole customer organisation! If you don’t or won’t use your own products how can you seriously ask anyone else to use them – that is how you will learn about them. 2. About 25 personal clients - no time limit, ever! - The quicker the better! - That is our number, what is yours? 3. 2 or 3 front line IBO's with 2 or 3 each in their front line - everyone finding customers! You might be in a conventional MLM system or a binary system. It doesn’t matter. Just concentrate on finding 3 leaders and help them find 3 leaders, anywhere in the organisation and you will be well on the way to a huge network. All the leading MLM’ers in the world, (whatever business they are in) will tell you that they succeed by finding and working with leaders. You will get a thousand people into your network if you can just find 3 leaders who find 3 more leaders. After that, it can take off and your business can be on “auto-pilot” and that is how the numbers will come (with your help and input, of course). Just keep sponsoring, so that your people downline see you doing it and they will naturally assume that that is the norm, and will do it too. Whatever you do, your downline will emulate – that is one of the most important core concepts of MLM building. Don’t take my word for it, just accept it as lore (..and law!) Note that I said "Build" - build equals work - you have to come prepared to work, and there is no such thing as a free ride. In the next chapter we will see what you need to do and what you won’t be doing – let’s hope we can dispel some myths and concerns about what MLM is or isn’t.
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